How S2AS Skyrocketed Traffic and Slashed Costs?
S2AS focused on smarter strategies to grow their reach and streamline their efforts, strengthening their position as a go-to name in the extreme sports world.
We helped them recover their traffic to where it was before.
- Organic Traffic Increased
- Improvement in overall brand performance
- Reduced PPC cost
About S2AS
Surface 2 Air Sports (S2AS) is a leading extreme sports brand based in Poole, Dorset. Since 2002, they’ve been a go-to destination for kitesurfing, wakeboarding, and snowboarding enthusiasts.
Known for their rider-owned, rider-run ethos, S2AS combines top-tier gear, expert training, and a passion for the extreme sports lifestyle.
The Challenges
They faced a critical challenge when their online traffic dropped significantly. This decline not only affected their visibility but also hindered their ability to connect with their audience. To make matters worse, their paid advertising campaigns were struggling with high costs and low efficiency.
- Monthly website traffic fell from 5,000 to 3,000 visitors, impacting lead generation and sales.
- Paid campaigns were draining resources without delivering proportional returns.
- The need to rebuild their digital presence while optimizing costs became a top priority.
- They wanted to rank for more qualified keywords to reach high intent visitors.
The Solutions
To address S2AS’s challenges, we implemented a two-pronged strategy focused on recovery and growth.
- Conducted a comprehensive SEO audit to identify and fix issues causing the traffic drop, optimizing content, technical elements, and backlinks.
- Revamped their PPC campaigns, refining targeting, ad copy, and bidding strategies to reduce costs while boosting impressions.
- Focused on keyword optimization to reclaim lost rankings and capture new opportunities in their niche.
- Ensured all efforts were aligned with S2AS’s brand identity and audience preferences for maximum impact.
Outcomes in a nutshell
70%
Increase in website traffic
1.6x
More keywords in SERP
30%
Reduction in PPC spending
2.5x
Improvement in overall online performance
Rule online with W3 Force
We’ve helped businesses like Surface 2 Air Sports (S2AS) achieve remarkable growth online.
Our approach combines design, strategy, and optimization to ensure your brand stands out and engages customers effectively. Imagine increasing your traffic by at least 50% or boosting conversions like never before.
Ready to see what we can do for your business? Give us a call at (505) 623-9699 or reach out through our Contact Page. Let’s make your business a leader in your industry.
