Marketing tools are the backbone of efficient campaigns, helping you save time, optimize strategies, and achieve better results.
Tools always make our lives easier. As a marketer myself, I always seek tools to make my marketing adventure easier and more efficient. It allows me to stay ahead of industry trends, connect with my target audience, and measure the impact of my strategies with precision.
What is Marketing Tool?
Marketing tools are applications, platforms, or software designed to help businesses plan, execute, analyze, and optimize their marketing efforts.
These tools handle tasks such as:
- managing campaigns,
- analyzing data,
- improving SEO,
- creating content,
- automating email marketing, and
- managing social media.
Nowadays it is pretty difficult to survive in the competitive market without any help from marketing tools.
Sounds dramatic, right? But it is true as well.
And why wouldn’t you use the tools to make your task easier? These tools ensure that you aren’t wasting your valuable time on tedious tasks and promotes growth.
On the flip side, if you don’t utilize these contemporary marketing resources, your company may fall behind the competition.
In this article, I’ve attached 20 Marketing tools in 6 categories.
Types of Marketing Tools
Digital Marketing Tools
1. Advertising Tools (PPC Tools)
Advertising tools help businesses create and manage campaigns that connect with the right audiences across digital platforms.
They solve challenges like,
- limited exposure or wasted budgets,
- delivering campaigns that engage customers, and
- grow your bottom line.
With features like automated bidding, audience segmentation, and performance dashboards, these tools empower businesses to optimize campaigns in real time, ensuring every dollar spent delivers maximum impact.
Whether you’re a small business aiming to attract local customers or a global brand seeking broader reach, advertising tools provide scalable solutions to achieve your goals.
These tools provide targeting, tracking, and creative options for search ads, social media promotions, and more, ensuring increased visibility and measurable results.
Google Ads
Pricing: Google Ads starts at $1/day, but $5–$10/day is recommended for better results. Pricing is flexible based on your budget.
Ratings: 4.3 out of 5 stars
Google Ads powers campaigns across Google Search, YouTube, and millions of websites, targeting users based on search intent, location, or interests.
It operates on a pay-per-click (PPC) model, meaning advertisers only pay when someone clicks on their ad.
- Smart bidding with AI-driven automation optimizes bids for conversions or ROI in real time.
- Comprehensive keyword targeting to capture users actively searching for your offerings.
- Multiple ad formats, including text, display, shopping, and video ads.
- Integration with Google Analytics for seamless tracking of user behavior and campaign performance.
- Advanced audience segmentation for precise targeting.
- Detailed performance analytics to measure clicks, conversions, and more.
Best For: Businesses seeking instant visibility, e-commerce growth, or data-driven campaign optimization.
Facebook Ads Manager
Pricing: Facebook Ads starts at a minimum daily budget of $1–$5 and costs vary based on campaign targeting and competition.
Ratings: 4.7 out of 5 stars
Facebook Ads Manager delivers engaging ads across Facebook, Instagram, and the Audience Network, using user data to target specific demographics, interests, or behaviors. Its versatile formats and cost-effective options make it a go-to for brand engagement.
- Dynamic ads for personalized product promotion that automatically tailor content to user preference.
- Versatile ad formats, including image, video, carousel, and slideshow ads.
- Advanced audience targeting based on demographics, interests, and behaviors.
- Retargeting with Facebook Pixel to re-engage website visitors or app users.
- Comprehensive analytics to track ad performance and optimize campaigns.
- Integration with Instagram Ads for extended social media reach.
- Flexible budget controls for cost-effective campaigns.
Best For: Brands aiming to build awareness or engage diverse audiences through social channels.
LinkedIn Campaign Manager
Pricing: LinkedIn Ads require a minimum daily budget of $10, with actual costs depending on ad format and audience targeting.
Ratings: 4.5 out of 5 stars
LinkedIn Campaign Manager targets professionals on the world’s largest professional network, offering precise B2B targeting and lead generation tools. It’s designed to connect with decision-makers and drive high-quality leads.
- Lead Gen Forms to capture contact details directly within LinkedIn.
- Professional audience targeting by job title, industry, skills, or company size.
- Multiple ad formats, including Sponsored Content, Message Ads, and Dynamic Ads.
- Integration with third-party CRM tools like Salesforce for seamless lead management.
- Detailed reporting with insights into audience engagement and campaign performance.
- Retargeting options to reconnect with website or video viewers.
- High-quality leads from a professional network audience.
Best For: B2B businesses targeting decision-makers or professionals for lead generation.
2. SEO Tools
SEO tools help businesses show up higher on Google and other search engines, bringing in more visitors without paying for ads.
They tackle problems like,
- Finding the right keywords your audience is searching for
- Checking your site’s health and fixing hidden issues
- Spying on competitors to see what’s working for them
- Tracking your rankings and traffic over time
- Figuring out which pages need improvement
- Creating content that actually brings in visitors
These tools give you clear steps to improve your content, fix technical issues, and build links, so your site ranks better and keeps visitors coming back.
SEMrush
Pricing:
- Starts at $139.95/month (Pro);
- $249.95–$499.95/month for higher plans
Ratings: 4.5 out of 5 stars
- Keyword Magic Tool generates thousands of keyword ideas from a 26.3 billion keyword database.
- Position Tracking monitors daily ranking changes for your keywords.
- Site Audit checks for over 130 technical SEO issues with clear fixes.
- Competitive analysis reveals rivals’ keywords, ads, and traffic sources.
Ubersuggest
Pricing: Free plan available;
- paid plans at $29/month (Individual),
- $49/month (Business),
- $99/month (Enterprise).
Ratings: 4.2 out of 5 stars
- Keyword Suggestions provides keyword ideas with search volume and competition data from Google’s top 100 results.
- Site Audit identifies SEO errors impacting your rankings.
- Competitor analysis shows top-performing pages and backlinks of rivals.
- User-friendly interface makes SEO accessible for non-experts.
Best For: Small businesses and beginners looking for affordable, straightforward SEO tools.
Ahrefs
Pricing: $7 for a 7-day trial.
- Starts at $99/month (Lite)
- $199–$999/month for higher plans
Ratings: 4.5 out of 5 stars
- Site Explorer analyzes competitors’ backlinks and organic traffic with unmatched detail.
- Keyword Explorer finds high-potential keywords across 171 countries.
- Content Explorer uncovers top-performing content in your niche.
- Site Audit flags technical SEO issues to boost performance.
Best For: Businesses focused on link building and in-depth competitor research.
Moz Pro
Pricing: 30-day free trial.
- Starts at $99/month (Standard)
- $179–$599/month for higher plans.
Ratings: 4.3 out of 5 stars
- Keyword Explorer offers keyword suggestions with difficulty and CTR metrics.
- Rank Tracking monitors keywords across Google, Bing, and Yahoo globally.
- Site Crawl detects on-page and technical SEO issues.
- Domain Authority metric measures your site’s ranking potential.
Best For: Beginners and small businesses wanting easy-to-use SEO tools with reliable data.
3. Email Marketing and Automation Tools
Email marketing and automation tools help businesses send the right emails to the right people—without all the stress.
They solve common problems like low open rates, doing everything by hand, or not knowing what’s working. With simple tools like drag-and-drop email builders, smart automations, and easy-to-read reports, it’s easier to stay in touch and get better results.
Popular options like Mailchimp, Brevo, and Constant Contact make it easy to grow your audience, build stronger relationships, and boost sales.
Brevo
Pricing:
- Free plan with 300 emails/day, unlimited contacts;
- Paid plans start at $9/month for 5,000 emails, no daily limit.
Ratings: 4.5 out of 5 stars
- Multichannel Workflows automates email, SMS, and WhatsApp based on webpage visits or user behavior.
- No transaction fees for e-commerce stores, unlike competitors.
- Drag-and-drop editor with 45+ responsive templates for quick campaign creation.
- CRM with customizable deal pipelines for sales tracking.
Best For: Small businesses and e-commerce stores needing cost-effective, multichannel marketing.
Mailchimp
Pricing:
- Free plan with 500 contacts, 1,000 emails/month;
- paid plans start at $13/month (Essentials) for 500 contacts, scaling with contact count
Ratings: 4.3 out of 5 stars
- Customer Journey Builder creates personalized email paths based on customer actions, like purchases or clicks.
- AI-powered content optimizer suggests real-time improvements for subject lines and email copy.
- Over 1,000 integrations, including Shopify, WooCommerce, and Google Ads.
- Advanced segmentation for targeting specific audience groups.
Best For: Businesses wanting a user-friendly platform with advanced automation and broad integrations.
Constant Contact
Pricing:
- Starts at $12/month for up to 500 contacts;
- higher plans at $35–$80/month based on contacts.
Ratings: 4.1 out of 5 stars
- Event Management Tools simplifies promotion and ticketing for events directly in the platform.
- Drag-and-drop email builder with mobile-responsive templates.
- SMS marketing to complement email campaigns.
- Marketing CRM for lead capture and contact organization.
Best For: Small businesses and event organizers seeking simple, reliable email tools.
Social media marketing tools make it simple to plan posts, talk to followers, and see what’s working—across platforms like Instagram, Twitter, and LinkedIn.
They fix common issues like posting randomly or missing messages, so businesses can stay consistent and connect better with their audience. With features like scheduling, built-in analytics, and smart content suggestions, these tools save time and help boost engagement.
Popular tools like Hootsuite, Buffer, Sprout Social, and SocialBee make it easier for businesses of any size to grow and stand out online.
Hootsuite
Pricing:
- Free plan for 1 user, 2 profiles, 5 posts,
- paid plans start at $99/month (Professional) for 1 user,
- 10 profiles; $249/month (Team) for 3 users.
Ratings: 4.2 out of 5 stars
- OwlyWriter AI generates engaging post captions and content ideas in seconds.
- Social listening tracks brand mentions across 150 million websites in real time.
- Amplify boosts reach by enabling employees to share branded content.
- Best-time-to-post suggestions optimize engagement based on specific goals.
Best For: Agencies and large teams managing multiple social accounts with advanced analytics.
Buffer
Pricing:
- Free plan for 3 channels,
- 10 posts/month; paid plans start at $6/month/channel (Essentials),
- $12/month/channel (Team);
- agency plans at $120/month for 10 channels.
Ratings: 4.3 out of 5 stars
- AI Assistant crafts captions and repurposes posts using customizable prompts.
- Easy-to-use calendar view simplifies scheduling across platforms.
- Engagement tools like Buffer Reply focus on Twitter and community interaction.
- Affordable pricing with flexible per-channel plans.
Best For: Small businesses and creators needing a budget-friendly, straightforward scheduler.
Sprout Social
Pricing:
- Starts at $249/month (Standard) for 5 profiles
- $399/month (Professional) for 10 profiles
- $499/month (Advanced) for 10 profiles.
Ratings: 4.4 out of 5 stars
- Smart Inbox centralizes messages from all platforms for faster responses.
- CRM integration with Salesforce and Zendesk enhances customer insights.
- Advanced reporting delivers detailed analytics for campaign performance.
- Team Conversations feature streamlines internal communication.
Best For: Larger businesses and agencies needing CRM integration and detailed reporting.
5. Lead Generation Tools
Lead generation tools help businesses find and connect with potential customers—turning casual visitors into real leads and sales.
They solve everyday problems like missing out on interested people or having low sign-up rates. With helpful features like visitor tracking, pop-ups, landing pages, and eye-catching forms, these tools make it easier to grow your audience and keep your marketing running smoothly.
Popular options like Leadfeeder, OptinMonster, Unbounce, and Typeform help businesses of all sizes fill their pipeline with quality leads.
Lead generation tools help businesses find and connect with potential customers—turning casual visitors into real leads and sales.
They solve everyday problems like missing out on interested people or having low sign-up rates. With helpful features like visitor tracking, pop-ups, landing pages, and eye-catching forms, these tools make it easier to grow your audience and keep your marketing running smoothly.
Popular options like Leadfeeder, OptinMonster, Unbounce, and Typeform help businesses of all sizes fill their pipeline with quality leads.
Leadfeeder
Pricing: Free 14-day trial available. Annual billing gets you 40% off.
- Free plan for 100 companies, 7 days of data;
- paid plans start at $99/month (billed annually) for unlimited data and features.
Ratings: 4.3 out of 5 stars
- Visitor Identification reveals company names and pages visited, even for anonymous traffic.
- Lead scoring prioritizes high-value prospects based on activity.
- Two-way CRM integrations with Salesforce and HubSpot sync leads automatically.
- Custom filters segment visitors by industry or behavior.
Best For: B2B businesses targeting companies and integrating with CRMs.
OptinMonster
Pricing:
- Starts at $9/month (Basic, billed annually);
- $19–$49/month for higher plans.
Ratings: 4.4 out of 5 stars
- Shows pop-ups when users are about to exit, boosting conversions.
- Drag-and-drop builder customizes 400+ templates with ease.
- Advanced targeting by location, device, or page activity.
- Real-time analytics track form performance instantly.
Best For: E-commerce, bloggers, and small businesses growing email lists.
Unbounce
Pricing: 14-day free trial available.
- Starts at $74/month (Build, billed annually);
- $149–$649/month for higher plans.
Ratings: 4.4 out of 5 stars
- Optimizes designs for conversions using smart insights.
- A/B testing compares page versions to find the best performer.
- Pop-ups and sticky bars add lead capture to any page.
- Integrates with Google Ads for better campaign tracking.
Best For: Marketers and agencies optimizing paid ad campaigns.
Typeform
Pricing: 14-day free trial available.
- Free plan with 10 responses/month;
- paid plans start at $25/month (Basic)
- $50–$83/month for higher plans.
Ratings: 4.5 out of 5 stars
- Conversational Forms turns surveys into engaging, one-question-at-a-time experiences.
- Custom logic tailors questions based on user answers.
- Integrates with HubSpot and Mailchimp for lead management.
- Analytics track form completion rates and responses.
Best For: Businesses wanting engaging forms for events, feedback, or sign-ups.
6. User Monitoring Tools
- Understand who your visitors are and how they behave
- Track clicks, conversions, and key actions
- Assess how your site performs across devices and regions
- Monitor page load times and site uptime
- Provide insights to improve user experience
- Spot issues before they impact your brand.
Google Analytics
Pricing: 14-day free trial available.
- Free (Google Analytics 4);
- premium Google Analytics 360 starts at ~$50,000/year for enterprises.
Ratings: 4.5 out of 5 stars
- Real-Time Reporting shows live user activity for instant insights.
- Audience segmentation targets users by interests or behavior.
- Conversion tracking measures key actions like sign-ups or sales.
- Google Ads integration links campaign data seamlessly.
Best For: Marketers and businesses analyzing user behavior and campaign results.
Hotjar
Pricing:
- Free plan for 35 daily sessions;
- paid plans start at $39/month (Plus) for 100 daily sessions;
- $99–$389/month for higher plans.
Ratings: 4.3 out of 5 stars
Hotjar reveals how users experience your website through visual tools like heatmaps and session recordings. It helps marketers spot where visitors click, scroll, or drop off, making it easier to optimize for better engagement. Its intuitive design is great for improving user experience without technical expertise.
- Heatmaps: Visualizes clicks, scrolls, and attention areas across devices.
- Session recordings replay user journeys to pinpoint issues.
- Funnels identify where users abandon your site.
- On-site surveys collect direct feedback to understand user needs.
Best For: Marketers and small businesses optimizing UX and conversions.
Pingdom
Pricing: Real User Monitoring at $0.06/1,000 tokens. 14-day free trial.
- Starts at $10/month (Starter);
- $20–$65/month for higher plans.
- $99–$389/month for higher plans.
Ratings: 4.5 out of 5 stars
Pingdom monitors website performance to ensure fast, reliable user experiences across the globe. It tracks real user interactions and page speed, alerting you to issues like downtime or slow loads. Its clear reports help teams keep sites running smoothly for visitors.
- Global Uptime Monitoring tests availability from 100+ servers worldwide.
- Synthetic testing simulates user actions to catch errors early.
- Waterfall charts break down page load times for optimization.
- Real-time alerts via SMS/email notify teams instantly.
Best For: Businesses and ops teams ensuring website speed and uptime.
4. Social Media Marketing Tools