SEO trends are always changing as Google released a core algorithm update in the March of 2025.
Yet some fundamental techniques remain just as effective. As a marketing manager, it’s important to focus on strategies that bring the most benefit to your business.
While the SEO landscape can change, certain practices will always play a key role in improving your website’s visibility, driving traffic, and boosting your overall marketing efforts.
In this article, we’ll walk through the essential SEO strategies every marketing manager should know to stay ahead of the curve and make the most out of their SEO efforts.
Understanding SEO Basics
SEO, or Search Engine Optimization, is the practice of improving your website to rank higher on search engines like Google. It helps by:
- enhancing your website's visibility,
- attracting more organic traffic,
- lead to increased leads and sales.
As a marketing manager, understanding the basics of SEO is crucial for guiding your team and making informed decisions about your online presence.
What is SEO? An Overview for Marketing Managers
Search Engine Optimization (SEO) is the process of improving your website’s visibility on search engines like Google. It involves optimizing various elements, from technical aspects to content creation and link building, ensuring your site appears in front of the right audience at the right time.
When done right, SEO helps attract more qualified traffic, increases brand credibility, and ultimately drives business growth.
Key SEO Tasks
- Keyword Research
- On-Page Optimization
- Content Creation
- Technical SEO
- Link Building
- Mobile Optimization
- User Experience (UX) Improvement
- Local SEO
- Analytics and Tracking
SEO is a powerful tool for improving online visibility and attracting the right audience. By focusing on these key areas, marketing managers can ensure their website ranks higher, brings in more traffic, and supports business growth.
The best part? Unlike paid ads, SEO continues to deliver results over time, making it a smart investment for any business.
Effective SEO Strategies Marketing Manager Should Know.
SEO can be challenging for anyone without specialized knowledge. As a marketing manager, you should understand the importance of SEO for your business growth. Proper SEO practices not only enhance your website’s visibility but also drive more relevant traffic, boost conversions, and ultimately contribute to the long-term success of your business.
Here are just a few of the top SEO strategies marketing managers can use to improve their SEO:
1. Optimize Google Business Profile and Improve Review:
Google My Business (GMB) is an incredible platform that helps consumers find your business easily. As a marketing manager, you should make the most of it by optimizing your GMB profile.
A study by BrightLocal revealed some remarkable findings: businesses with over 100 photos get 520% more calls, 2,717% more direction requests, and 1,065% more website clicks compared to businesses with fewer photos. Quite impressive, right?
Also, just like when shopping online, consumers trust businesses with more reviews. Google values relevant reviews too, so encourage your clients to leave feedback for increased trust and credibility.
2. Improve Meta Title and Descriptions
When your website appears in search results, your meta title and description are the first things visitors see. A compelling and persuasive meta title and description are important in grabbing attention and encouraging clicks.
Make sure they clearly reflect your content and include relevant keywords to attract the right audience.
3. Monitor Website Analytics
What visitors are doing after visiting your website is really crucial. What type of actions they are taking, what pages they are visiting, are they making any purchase decisions wtc plays a really vital role.
This data allows you to refine your marketing strategies and improve SEO performance as a marketing manager.
4. Conduct Competitor Research
When you enter your industry, you likely already know your competitors. If you want to stay ahead of your industry, you should keep in mind your competitor marketing strategy. Competitor research can reveal new opportunities for your business.
Key areas to focus on include:
- Identifying the platforms they use for PPC campaigns.
- Analyzing the keywords they rank for.
- Examining the type and quality of backlinks they acquire.
- Studying their content strategies and how they engage their audience.
- Observing their social media presence and campaigns.
5. Build and Maintain Quality Backlinks
As a manager, you likely know key people and important websites in your industry where you can secure backlinks. Use your network and experience to build relationships with reputable websites that can link to your content.
Here are a few ways to earn quality backlinks:
Collaborate on guest posts or articles for trusted websites.
Create valuable content like infographics, research reports, or case studies that others want to reference.
Reach out to industry blogs for content partnerships.
Promote your content on social media to increase link-sharing opportunities.
Use tools to find and fix broken links on relevant sites, offering your content as a replacement.
Consistently working on quality backlinks improves your website’s authority, trustworthiness, and rankings over time.
6. Create and Share Fresh Content
You are running a business, you already have valuable knowledge about your industry. Use that expertise to create engaging articles about industry trends or topics people want to learn about. Sharing your insights on your website helps build authority and attract the right audience.
Make sure your content stays up to date, as fresh and relevant content is more likely to rank higher in search results and keep readers coming back for more.
7. Share Content on Social Media
Social media can be a powerful channel for your business. It helps you reach a large audience and brings valuable visibility and insights to your brand. You can share content such as:
- Industry updates or trends.
- Tips and advice related to your niche.
- Engaging visuals like infographics or videos.
- Links to your latest blog posts or articles.
- Customer reviews or success stories.
8. Audit and Update Existing Content
Auditing your website’s content is essential to ensure it stays relevant and effective. Review your existing pages to identify,
- Outdated information,
- Broken links,
- Underperforming content,
- Duplicate content, or
- Missing or low-quality images
9.Focus on Mobile Optimization
With most online traffic coming from mobile devices, ensuring your website is mobile-friendly is no longer optional. A mobile-optimized site provides a seamless user experience, which can reduce bounce rates and improve engagement.
Check that your site loads quickly, adapts well to different screen sizes, and has easy-to-click buttons. A well-optimized mobile experience also helps your SEO, as search engines prioritize mobile-friendly websites in their rankings.
Common SEO Misconceptions to Avoid
SEO can seem complicated, but there are several misconceptions that often lead to confusion or mistakes. Whether you’re handling SEO on your own or hiring a professional, it’s important to keep these in mind:
SEO is NOT a one-time task. SEO requires ongoing monitoring and improvement. If it were that simple, everyone could achieve instant success, but consistent effort is key.
SEO results NOT are instant: SEO is a long-term strategy, and it takes time to see results, so patience is crucial.
As a marketing manager, your focus should always be on growing your business and staying ahead with the best SEO strategies. But if handling it all feels overwhelming, we’re here to help!
With 8+ years of experience and a 99% client satisfaction rate, we have the expertise and tools to get your business ranking higher.
Let’s make 2025 your year for growth! Contact us today or give us a call at +1 (505) 623-9699
More keywords are not better. Keyword stuffing can actually hurt your rankings. Focus on creating high-quality content rather than overloading your pages with keywords.
How SEO Drives Business Growth
When your website ranks higher in search results, it becomes more likely to be seen by potential customers, leading to increased brand awareness and engagement.
Marketing managers are always looking for ways to connect with the right audience, and SEO plays a key role in that.
SEO also helps build trust with your audience, as users are more likely to click on websites that appear at the top of search engine results.
With a well-optimized site, businesses can attract relevant traffic, convert visitors into customers, and scale their growth over time.
1. More Website Visitors
Ranking higher on Google means more people can find your business. When your website has useful, relevant content, it attracts organic traffic—bringing in visitors who are actually interested in what you offer.
2. Stronger Brand Presence
When your business shows up at the top of search results, more people see and recognize your brand. This builds trust and keeps your business top of mind when they’re ready to make a purchase.
3. Better Experience for Visitors
SEO isn’t just about search engines—it also improves your website’s speed, mobile-friendliness, and overall user experience. A smooth, easy-to-navigate site keeps visitors engaged and encourages them to stay longer.
4. More Sales & Leads
A well-optimized website makes it easier for visitors to take action—whether that’s making a purchase, filling out a contact form, or calling your business. This leads to higher conversion rates and more paying customers.
5. Affordable, Long-Term Growth
Unlike paid ads that stop working when you stop paying, SEO continues driving traffic over time. It’s a cost-effective way to grow your business without relying on constant ad spending.
By investing in SEO, your business gains visibility, attracts more customers, and builds a strong foundation for long-term success.
As a marketing manager, your focus should always be on growing your business and staying ahead with the best SEO strategies. But if handling it all feels overwhelming, we’re here to help!
With 8+ years of experience and a 99% client satisfaction rate, we have the expertise and tools to get your business ranking higher.
Let’s make 2025 your year for growth! Contact us today or give us a call at +1 (505) 623-9699
